Email campaigns for online shops

Email that moves. And that people read to the end.

The average newsletter is a recoloured template with one photo and a button. We build campaigns in which eight to ten elements move — and each of them has a reason to be there. You get a finished HTML email ready to import into Klaviyo, Mailchimp or Ecomail.

Try it on your own shop free Order a campaign · €290 See four samples

Enter your shop's address and within a minute you'll see how your newsletter would look — with your products, colours and logo. No sign-up.

Fixed price · delivery within 5 working days · if it doesn't fit, we rework it or refund you

 campaign sample · LUMÉA
Ukážka animovanej e-mailovej kampane pre kozmetický e-shop

Why the ordinary newsletter fails

It's not boring because it's badly written. It's boring because it looks like all the others.

01

A template is recognisable at a glance

The same blocks, the same rounded corners, the same spacing. The reader subconsciously files it as an ad before reading the first line.

02

They've seen the stock photos five times already

The same smiling woman with a product circulates around half the online shops. We create photography bespoke to the brand — we don't buy it from a stock library.

03

A static email is scrolled past faster

Movement stops the thumb. Not flashing — movement that shows something: how the product looks up close, how much time is left, what changes.

Four sample campaigns

Four industries, four completely different visual languages.

Not one template in four colours. Each campaign has its own composition, typography, palette and animation tempo. Click and a live email opens — exactly as it would arrive in the inbox.

LUMÉA — kozmetický e-shop, kolážová kampaň
Cosmetics · weekend sale

LUMÉA

A torn-paper collage, giant jumping type, inflated 3D elements. Playful and chaotic — for the impulse buy.

10 animáciíOpen sample →
MLYNICA — pražiareň kávy, technická editorial kampaň
Coffee roastery · new harvest

MLYNICA

Dark editorial, contour lines, a roast curve, ticking batch data. Quiet and craft instead of a shout.

10 animáciíOpen sample →
VÝBOJ — fitness štúdio, kinetická kampaň
Fitness studio · spring challenge

VÝBOJ

Duotone photos, hard cuts, diagonals, an ECG line. A fast tempo and numbers you can verify.

8 animáciíOpen sample →
ATRIUM — developer, architektonická kampaň
Property developer · sales launch

ATRIUM

A floor plan across which the sun moves during the day. Dimensions, a building section, a matrix of available flats. Calm instead of pressure.

7 animáciíOpen sample →

The brands in the samples are fictional. They serve as a portfolio, not as client references.

What's included

A finished email, not a mock-up in an image.

  • Copy in your language — subject, preheader and the full text
  • Photography created bespoke to the brand (not stock)
  • Animated GIFs, each made for this one campaign
  • Bulletproof HTML — table layout, VML buttons for Outlook
  • Responsive on mobile, tested at 390 px
  • The required footer under GDPR and applicable law
  • UTM parameters on every link
  • Import into Klaviyo, Mailchimp or Ecomail — we do it for you

How it works

Day 1

Brief

You send the product, the campaign goal and access to your email tool. A short form — no three-page brief needed.

Day 2 – 3

Concept

You get a draft of the composition and direction — including a sample of one animation. Here the direction can be turned without losing time.

Day 4 – 5

Finished email

The complete campaign on a test link. Two revisions are included.

Then

Deployment

We upload the images to a CDN and import the campaign into your tool. You send it — we don't touch your database.

Pricing

Fixed prices. No hourly rate and no surprises.

One campaign

290 €
one-off
  • 1 email, copy + design
  • 4 custom animations
  • Photography for the campaign
  • Delivery within 5 working days
  • 2 revisions included
Objednať
Like the samples

Signature campaign

490 €
one-off
  • 1 email at sample quality
  • 8 – 10 animations
  • Complete bespoke photography
  • 3 subject-line variants for A/B testing
  • Delivery within 7 working days
  • 3 revisions included
Objednať

Monthly package

790 €
per month
  • 3 campaigns every month
  • 5+ animations in each
  • A campaign calendar planned ahead
  • A/B tests of subject lines
  • A monthly review
  • Pause or cancel anytime
Non-binding enquiry

Automations

from €1,290
one-off setup
  • 8 emails across three flows
  • Welcome series (3)
  • Abandoned cart (3)
  • Re-engagement of inactive (2)
  • Setup of triggers and segments
  • They keep running without your work
Non-binding enquiry

How to do the maths

If your average order is €45, one campaign at €290 pays for itself with seven extra orders. This is an illustrative calculation, not a promise of results — how many orders a campaign brings depends on your database, offer and range. Prices are final; Alysum is not a VAT payer.

Instead of references

The service is new, so we don't have references yet. That's why we guarantee it with money.

If the first draft doesn't fit, we rework it to your feedback. If the second doesn't fit either, we refund the full amount and part on good terms. We won't put made-up reviews on this site — the rest of the internet is for that.

Order

Let's do it.

One-off campaigns are paid immediately by card. The monthly package and automations we go through first — send an enquiry and we'll be in touch within one working day.

Payment via Stripe · invoice within 24 h · card

FAQ

What people ask most often

Do animations work in all email clients?

In most, yes — Gmail, Apple Mail, Outlook.com and mobile apps all play GIFs. The exception is Outlook for Windows, which shows only the first frame. That's why we design every animation so that the first frame makes sense statically — the recipient in Outlook sees a full image, it just won't move.

Why GIF and not video?

Because email clients run neither video nor CSS animations. Outlook uses the Word engine, Gmail blocks scripts. GIF is the only format that plays reliably — and top agencies abroad do it this way too.

Which tools can you deploy it into?

Klaviyo, Mailchimp, Ecomail, Brevo, MailerLite, SmartEmailing, ActiveCampaign — anywhere you can import your own HTML code. If you use another tool, write to us and we'll check it before ordering.

Do you also send the campaign?

No, you send it from your own account. We don't need access to your contact database. If you give us access to the tool, we'll prepare the campaign there and leave it ready — you press the send button.

Do you handle deliverability too?

Deliverability depends on your domain setup (SPF, DKIM, DMARC) and the quality of the database, not on the design. We'll check it and advise what to set — but the actual DNS records are set by your domain administrator.

What about the right to withdraw from the order?

If you order as a consumer, you have the right to withdraw from the contract within 14 days. Since you usually want the service right away, at the order you confirm a request for an earlier start — once the service is fully provided this right ends. If we've only begun the work, you pay the proportionate part. The withdrawal form is at alysum.sk/odstupenie-od-zmluvy.

Can we get the source files?

Yes. You get the HTML file and all the images and GIFs. The campaign is yours; you can reuse it or have it edited elsewhere.

What if we don't have our own product photos?

No problem — we create the photography bespoke, not from a stock library. For products that must look exact, we need at least one of your photos as a reference. For atmospheric shots a description of the style is enough.